I was approached with a request to advertise for a marketing agency in the style of collage animation. This style allows you to combine photo, graphics and text in a dynamic form, making the video more lively and catchy. In addition, such a design gives sensations almost tactile, coupled with sound gives the feeling that this is a real product.
The video is based on:
- Dynamic editing with frequent scene change
- Combination of 2D and 3D elements
- Using contrast visuals and sharp transitions
- Emphasis on rhythm and involvement
each element was thought out so that not just to show, but to keep the viewer’s attention to the end.
References
As a reference, I used the VOX YouTube channel, as well as the basic style of collage animation:
Process
- Development of a visual approach for the task
- Selection and preparation of assets
- Animation of scenes and working with rhythm
- Final editing and sound effects.
paid special attention to:
- timing
- smooth transitions
- Visual readability
Screens:
Result
The video turned out to be:
- attracts attention in the first seconds
- Visually stands out among standard advertising videos
- enhances the perception of the brand as a creative and modern
This format is great for:
- social networks
- advertising campaigns
What is good format:
Collage animation is a format that:
- makes complex ideas visually clear
- Captures attention faster
- Holds the viewer better
See the result:
And also for those who do not work YouTube, here is from Vimeo: